Are you targeting men with your next campaign? Before you do, take a look at the latest study from Break Media, which focuses on male consumers 18-34. The study sheds light on what males are looking for online - and no, it isn't their next date.
The study was commissioned by Break Media and conducted by Hall & Partners. The study found, among other things, that male consumers pay more attention to online ads than television ads and nearly 66% said they "could not live" without the Internet.
"Men are still watching television," said Keith Richman, CEO of Break Media, "but the web is very critical to their lives."
Okay, so now we know that men like the Internet but just what are they doing online?
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