Coremetrics 2009 is out and touts better reporting capabilities and more detailed mobile stats as part of it's updated analytics platform. The new platform could help online and mobile marketers as the US economy continues to soften heading into the holiday shopping season.
One update could be especially important to marketers. The bid management system has been changed so that paid search keyword bids are tied into client inventory databases. This means that marketers can raise, eliminate or lower keyword bids automatically as in stock inventory is eliminated.
Also for search marketers, real-time data is available for automatic bid changes. This means, especially for retailers, that as soon as their stock for certain products is bought out, the keywords for those products will be discontinued until the stock in replenished.
"The economy is forcing our clients to think very carefully about how much they're spending to drive new customers to their sites," said John Squire, Chief Strategy Officer for Coremetrics. "Being able to see whether they're performing on par with their peer set can provide insight into where they can pull back on spending and where they might need to spend a bit more."
|
