What is an MVC and why should marketers care? Because MVC's are Most Valuable Consumers, the kind of consumers which marketers what to reach because they have money to spend and they aren't shy about buying products for themselves, family and friends. According to a recent report from Specific Media, their ad network reaches more MVCs than other ad networks.
Specific Media says they reach consumers who spend the most time online and who are browsing through major categories such as automotive, retail and travel; their information is based on July's comScore Segment Metrix. These heavy users are defined as users spending the most time online at specific website categories; heavy users are most likely to make purchasing decisions, making them invaluable to etailers.
Consumers who spend a lot of time in the larger categories are likely to be researching an upcoming purchase; they engaging them as they research, marketers have a better chance of winning that conversion.
"In today's economic climate, organizations in big ticket categories…are challenged to find advertising solutions that…reach consumers to intend to make purchases," said Tim Vanderhook, CEO and co-founder of Specific Media.
|
