Did we really need more research to tell us that intrusive ads annoy consumers? Well, it seems some marketers missed a meeting in the late 1990’s and need to be taught a lesson in subtlety. To that end, I've devised some top tips on how to make sure your visitors don't stick around.
In 2007, half of Internet users left a favorite website due to “intrusive advertising”. That figure has now risen to three-quarters according to new figures released from HowTo.tv.
The message? Consumers will not put up with advertising they deem to be in-their-face and annoying; they will up and leave your website.
Since commerce came to the Internet there have been cries of disdain from Internet users about bad marketing, but over a decade later it continues. So, in an attempt to get the message though, I thought marketers might listen to ways in which to guarantee only a quarter of website visitors stick around.
1. Ensure the consumer has no way to avoid seeing that pop-up ad that greets them to your website. In fact, the harder you make it for them to close the pop-up, the better.
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