The British are heading online to shop in ever increasing numbers, according to new figures from IMRG/Capgemini. Twenty percent of U.K. consumers now do their shopping on the Internet.
Almost $54 billion was spent by Brits on Internet shopping in the first half of this year. That’s a rise of 38% compared with last year, revealed IMRG/Capgemini in its latest e-Retail Sales Index.
"Online shopping growth continues to out-perform the high street, as tight budgets and poor weather keep people at home where they can shop online for bargains,” said IMRG CEO James Roper.
Just over half also believe that shopping online is environmentally friendly, a view shared by their movie-watching U.S. cousins.
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