Online advertising network AdBrite has announced that marketers can now employ behavioral targeting across the 70,000 sites in the network. Combined with the Open Targeting Exchange, the technology gives marketers the chance to virtually choose which ads will be shown to which consumers and on which pages of the network.
The technology gives online advertisers the ability to target behaviorally across all 14 major advertising categories and 3,000 sub-categories to consumers who are interested in product information or have purchasing intent. Available categories include Automotive and Health. The ads are purchased through an auction model with marketers given performance reports and the ability to quickly change and optimize the campaign.
Along with the behavioral targeting announcement, AdBrite has announced that their network has reach 70,000, reportedly giving them the second largest network (Google is number one) for ad publishers.
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